If you do not have a customer base already the best way to identify your target market is by analyzing your product or service. This process will provide you with the insight necessary to determine the who, what, where, and how of your marketing strategy. Once these questions are answered you can then move on to evaluating other businesses in your market that are performing well. In this evaluation you will also discover areas of opportunity for their brand as well as your own.
Taking these steps will help better serve your market and help you understand what it is they want and need from your product or service. The more problems you can solve or the more
desire you can conjure will help you serve your market at best.